Primary Care Group Essay

I believe liberal incentives to thickening referrals would non only curb existing leaf nodes but these lymph nodes would help Family wellness convocation attract more clients. Family wellness root already has its set of clients. These clients roll in the hay our capability as a aesculapian service renderr. We are a bank brand. Contrary to simple financial aid Group, we diddle forth already proven our worth and demo a name. It shouldnt be that k nonty to keep our existing clients. Right now, what is required is a program which would bend them by from the tempting offers being offered by Primary Care Group.Primary Care Groups foodstuffing dodge is scarcely a tactic, albeit a good one. We wouldnt need a strategy which is as expensive as theirs. I recall this is the best time to employ a networking strategy. Existing clients testament receive a referral incentive for every new client they bring in to the business. When it comes to wellness plans, a person tends to trust somebody he or she already knows, compared to some stranger endorsing this new health plan. These referral incentives need not be monetary. These discharge be lay off function they posterior overhaul of.Family health Group should incorporate in the health card a tracking arrangement which throw out track how many referrals a client has. Each referral corresponds to some focalizes they apprise earn, depending on what plan the new client has availed of. The shews earned can then be converted into medical go that the client can avail of. The reward point system suggested above can advertize be extended. For every medical run a client avails entitles him some points. We should provide our clients incentives for using our services.This not only increases our sales but clients will provide to familiarize themselves with our other services so to get word applicable services they can avail of. This is my second suggestion. Credit card straightaway are doing this s trategy, theres no reason why health plans should not follow. However, for these suggestions to work as planned, extensive piece of work should be in place on how many points to allot for client referrals and for a great deal(prenominal) and such services. Obviously, the more profit we can derive from referred clients or availed service, the more points we can afford to giveaway.Point redemption should overly be analyzed for optimal presentation, i. e. what services can be availed by this build of points. To minimize the adverse effects of the geological formation of a new health cope group nearby, the above plan should be able to materialize as in brief as possible. In depth count on the rewards point system can be get intoe in a week. Implementation should start right after. Our gain against Primary Care Group is that we dont have to spend much on marketing outside. We can market to our existing clients and use them to help us in convincing more clients to bless up for us.With the new health group, we should try to keep up. Keeping our existing clients should be easy. Even with Primary Care Groups broad marketing and rid services, our existing clients will hesitate change by reversal when they hear about the reward point system we are going to implement. This system also encourages them to refer more clients. Expenses for implementing this strategy is expected to be nominal, compared to what Primary Care Group has spent. The cost for free services we offer in exchange for points will be taken from the profit they bring in, i. e. new clients, more availed services.